Best and top software

5 best landing page builders in 2023

Updated on May 30th, 2023

Landing page builders are amongst the most important digital marketing software you need to add to your list of business tools.

Seriously, using any of the top landing page creator platforms to make landing pages on your business site or as a stand-alone lead capture website is an essential marketing tool investment.

Our article will share our picks for the best landing page-building software for you to review and compare.

The top 5 landing page builders

The information below will help you compare and pick the best system to build a beautiful lead-capture page that will help you sign-up more customers.

  • Leadpages is the best for overall value for the price
  • Swipe Pages is the software for beginners looking to create easy and FAST mobile-responsive landing pages quickly
  • ActiveCampaign is landing page software best for email marketing services too
  • Instapage for mid to large enterprises
  • Unbounce is the platform for big to small businesses with the budget

Using any one of the software to create your landing pages has many benefits such as

  • saving you time and money
  • automating your lead generation process
  • email list building
  • making beautiful pages without coding

I have done the leg work for you by extensively examining many landing page software platforms for both big and small businesses.

And selected the ones that have all or most of the following attributes

  • affordability with packed features
  • versatile and anyone can use it regardless of industry
  • known to have incredible customer service and apps support
  • intuitive and easy to use
  • super easy to integrate with other websites and business apps
  • codeless (tools anyone can use without knowing how to code or the need to hire a professional website or software developer or designer)
  • known to help anyone create simple or sophisticated high-converting landing pages
  • packed with a lot of the best designs and templates
  • available tools for search engine optimization (SEO) of pages
  • the top popular builder on BuiltWith
  • trending on Google trends
  • can also be used for building sales funnels


A lot of the apps can also be used for building sales funnels which is a big plus and cool.

1. Leadpages – Best overral landing page builder for it’s features & price

Leadpages, our choice for the best overall landing page builder for it's features at reasonable prices


Leadpages is one of the top landing page software in the market today not just for its packed features but because of its very affordable pricing.

It’s the best all-around page builder for creating beautiful high-converting landing pages quickly and at a price, anyone can afford.

You can also use their tools to create top-notch sales funnels.

Recommended for

The platform’s software tools are ideal for anyone, especially, small and medium-sized businesses that want to create high-converting alert bars, pop-ups, landing pages, or a complete website.

It is a good choice for

  • both non-WordPress and WordPress users
  • small businesses
  • medium-sized businesses
  • eCommerce owners
  • merchants
  • those selling digital products
  • podcasters
  • bloggers
  • course creators

Standout features

This landing page system comes with many offers at unbeatable prices.

The app value for the price is really the best in the online marketing conversion tools space. 

  • Flexible no glitch drag-n-drop functionality
  • Over 200 free pre-built templates and designs ( plus lots of paid options)
  • Integrations with payment services, webinar services, email marketing services, CMS like WordPress, etc
  • Website builders
  • Easy data import/export
  • Form creator
  • Fast and limitless pop-ups creation
  • Limitless alert bars
  • Smooth A/B testing
  • Mobile responsive and FAST
  • Online booking tools
  • Powerful performance analytics
  • Make high-converting funnels

This app interface is extremely simple and very easy to use. 

Pricing review

Leadpages has an affordable pricing plan for everyone.

Since the app’s landing page solutions can be used by almost anyone and in any industry, the value of the price is the best.

It is packed with innovative features at unbeatable prices compared to the other systems.

PlanAnnual billingMonthly

2. Swipe Pages – Best landing page builder easiest for newbies

Swipe Pages, our choice for the best landing page builder easiest for newbies


Want something simple, super fast, and easy to use for beginners?

Swipe Pages definitely a good page builder you should consider when you like creating landing pages quickly and without knowing how to code at all.

This is hands down a great option for beginners.

It is an affordable and one of the best premium simple landing page builders that can be used to convert more clicks to sales by producing instant-loading landing pages without you having to write a single code.

This software tool comes with a drag-and-drop interface that is super easy to use.

They have a decent amount of templates that can be used to create your mobile-responsive landing pages FAST

Recommended for

This is one of the best options for:

  • Newbies in any field
  • Bloggers
  • Ecommerce platform owners
  • Agencies
  • Marketers
  • Small to large businesses
  • Advertising agencies
  • Those working with a small budget

Notable features

  • Super fast and mobile responsive pages
  • Page customization & optimization
  • A/B testing
  • Integrations: email advertising integration, domain integration, E-commerce, Zapier integration, etc
  • Easy drag-and-drop editor
  • Content Library 
  • Web analytics
  • Decent amount of pre-designed templates for making a simple page
  • Great customer support
  • Access and auto compression of Unsplash images
  • Unlimited conversion and landing pages

Pricing review

For a simple landing page tool, the price is worth it.

PlanAnnual billingMonthly

3. ActiveCampaign- Best landing page builder for email marketing

ActiveCampaign, our choice for the best landing page builder for email marketing


This is one of the landing page-building apps that also provide email marketing services.

They make it easy to create mailing lists and capture leads through beautifully designed pages.

With this landing page software, I can also send newsletters to those captured on the email list and automate it by utilizing autoresponders.

Analysis and viewing statistics that are related to many campaigns is very simple with this platform as well.

ActiveCampaign is definitely one of the top landing page builders that is so versatile at an affordable price

Recommended for

Even though the platform started off as an email automation service provider, over the years, it has branched to making great landing page tools.

This turned them into one of the top landing page-building software companies recommended for both email advertising automation and page creation.

Anyone can use it but most users

  • Ecommerce owners
  • Online marketers 
  • Small-mid-sizes companies
  • Large enterprises
  • Bloggers
  • Technology companies
  • Course creators
  • Podcasters
  • Webinar creators
  • Influencers

Notable features

The platform has many marketing software tools in addition to landing pages.

With ActiveCampaigns, you will:

  • build your email list and send them emails on the same landing page platform
  • get extremely easy drag-and-drop designer
  • page blocks
  • A/B testing
  • integration with 800+ apps including Zapier, WooCommerce, Shopify, etc
  • 200+ customizable templates
  • have the ability to chat with page visitors
  • webinar hosting integration
  • create sales funnels

Pricing review

One notable thing about this landing page building platform I observed is the fact that you will get email advertising services included at no extra cost.

Just a no brainer

PlanAnnual billingMonthly

4. Instapage – Best landing page builder for mid-large enterprises

Instapage, our choice for the best landing page builder for mid-large enterprises


Instapage is a powerful tool that helps in building some of the most beautiful-looking lead capture and marketing pages.

It is helpful to digital marketers, agencies, and anyone who wants to get the best from

  • ad conversions 
  • good returns on ad spending

This is achieved by delivering the best ad-to-page experiences in a way that was not possible previously.

You only have to select a template and customize it to get everything you need.

Their platform really does assist brands in getting more value from the campaigns they run. 

Recommended for

It is recommended for:

  • Digital and online marketers
  • Social media managers
  • SEO professionals
  • Website owners
  • Email marketers
  • Big brands

Standout features

  • 200+ mobile responsive templates
  • Integrated heatmap
  • Landing page forms you can easily customize
  • Unlimited server-side A/B testing
  • Widgets
  • Font optimization
  • Page customization & optimization
  • Filter features integrations
  • Integration with WordPress, Mailchimp, Shopify, Marketo, Salesforce, Zapier
  • Dynamic keyword insertion
  • Library of support tools
  • Non-glitchy editor

Pricing review

This software application price is out of reach for most people, even though the services they provide are top-line.

Definitely best for mid to large enterprises.

PlanAnnual billingMonthly

5. Unbounce – Best platform for small businesses with the budget

Unbounce, our choice for the best landing page builder for small businesses with the budget


This is one of the best landing page builder platforms in the market today.

It offers one of the best ways to get high-value leads.

With this landing page solution, you can use their AI that helps create some of the best-performing landing pages in a short time. 

With a few clicks with this app, you will access original content for more than 45 personal and professional needs in different languages.

Their AI really does allow you to perform all types of copywriting tasks for your landing page in a matter of seconds.

From the design to the content to the call to action.

Recommended for

This landing page tool is the best for:

  • Small to large businesses willing to spend to boost conversions
  • Bloggers
  • Online advertising agencies
  • Those looking for a more robust option and building complicated pages

Notable features

  • Smart builder
  • AI copywriting
  • AB testing
  • Audience targeting
  • Campaign management
  • CRM
  • API
  • Customizable branding
  • Conversion rate optimization
  • Campaign management
  • Customizable branding
  • Form Builder
  • Drag and drop
  • Marketing automation
  • Customizable templates
  • Web and landing pages forms
  • Drag and drop
  • Monitoring
  • real-time editing
  • Multi-channel marketing
  • Analytics
  • SEO management
  • Reporting and statistics

Pricing review

Unbounce price is not cheap for anyone on a budget and those looking for a simple landing page creation solution.

Their solution is top-notch but expensive.

With that said, they offer a free trial.

PlanAnnual BillingMonthly
Accelerate $203/m$225/m

Start using the right page creator software today!

The landing page is a powerful lead generation weapon that can explode your customer base when it is done correctly with the best-dedicated software tool.

Every tool I listed will allow you to create simple, sophisticated, great-looking, and high-converting stand-alone landing websites or one to integrate with site builders like WordPress without you knowing or touching any code.

These apps have super easy drag-and-drop editors that both newbies and pros can use without glitches.

So go ahead and pick any of the top software platforms for landing page building perfect for your need.

About the Author

Emmanuel Okeke

A Los Angeles resident who loves to write awesome guides on SEO, WordPress speed/security, content strategies, business and personal finance, digital and growth hack tools, legal stuff, etc, that are helpful to businesses, solopreneurs, bloggers, and consumers.

What I write about is based on tests, extensive research, and 11+ years of experience as a former Senior digital & content marketing consultant with a division of Thomson Reuters and running a successful digital marketing agency…[Read full bio]