5 best content marketing tools & software in 2023

Updated on May 30th, 2023

Content marketing tools have become essential for businesses, bloggers, and anyone looking to improve their digital marketing efforts.

As the U.S. Small Business Administration emphasized on one of its articles, having a good marketing plan and strategy is very important for success, some of these software tools can help you enhance these efforts.

In this article, I will cover some of the top content marketing software platforms I have used or researched to help make your decision easier.

Hope that any of the below content tools review will be help compare and make an informed decision.

5 top content marketing software tools review to compare

1. SEMrush: Best for keyword research (short & long tail)

First on this content marketing tools review for you to compare is SEMrush. SEMrush is a great SEO solution for content optimization which help you marketing it for better ranking and conversion.

The platform has quite a sizeable user base and gives information that helps you know exactly what people are searching for, identify opportunities for link building, and produce content that attracts traffic. 

One of the content marketing platforms whose strong suits is keyword research.  It covers both long and short tail.

With this content marketing tool, you can easily tell the keywords people are actively searching for, get keyword suggestions, see the competitors ranking for particular keywords, and tell how hard it is to rank for a keyword. 

Notable features

Several features make SEMrush a good content marketing tool for keyword research, including:

• Keyword overview capability to supercharge your strategy
• Organic research to help optimize 
• Keyword magic research for keyword combination generation
• Keyword gap to help with SEO campaigns
• Keyword manager to show the best lists
• Organic traffic insights
• Topic research

Pricing

• Pro: $119.95/m
• Guru: 229.95/m
• Business: 449.95/m

2. Outgrow.co: Best tool for presenting conception and ideas

This is a content marketing platform that makes it easier to acquire, engage, and qualify leads.  This is achieved by creating personalized calculators, quizzes, surveys, contests assessments, chatbots, polls, and recommendations. 

This software has templates that can be used on different gadgets. 

Features

• Feature-filled numerical calculators
• Outcome quizzes
• Graded assessments/tests
• Ecommerce recommendations
• Best chatbots
• Poll creation tools
• Surveys
• Optimized layouts
• Funnel analytics

Pricing

This content marketing software offer many custom plans.  They are:

• Freelancer Limited: $14/m
• Freelancer:$25/m
• Essentials:$95/m
• Business:$600/m
• Free forms/surveys: $0/m
• Startup special: $55/m
• Enterprise: custom made and priced

3. Upcontent: Best tool for content curation

It’s not always easy to find the best content marketing tools. Upcontent is a curation tool that ensures internet searches two times a day.

This means that you find content that matches what you search for. This is gathered in a single location where it can be selected and then approved for sharing. This is a good tool for content marketing that you can use to distribute content efficiently. 

Features

• Content management
• Content customization
• Content collaboration
• Content suggestions and sources

Pricing

There are 4 pricing plans that you can choose. Picking the annual plan can bring 10% savings.

• Orchestrator: $265/m
• Engager:$95/m
• Curator:$49/m
• Sharer: $15/m

4. Contentstudio: Best tool for content distribution & social media management

This is one of the best software that is ideal for social media management. It is a good choice for marketers, agencies, and businesses that want to share consistent content and have a better reach.

The content platform has tools that help centralize your operations for your blogging and social channels. 

Features

• Shared content calendar to help visualize your strategy
• Preset content categories and custom queues
• Instant feedback from clients and your team
• CSV uploads, RSS feeds, and evergreen campaigns

Pricing

The pricing is transparent, and you can start with the free trial to get an idea of how things work. The pricing options are:

• Starter: $25/m
• Pro:$49/m
• Agency:$99/m

5. Fiverr: Best tool for hiring good content writers at reasonable prices

Fiverr is one of the best marketplace where can find some high-quality content writers. They are available at very reasonable prices. You can get some of the best freelance deals for all industries.

You can get content writers and logo designers, copywriters, and many others at very fair prices.

Software tool for content marketing has analysis features, customer support, and quality of services to ensure you get only the best results. 

Features

Some of the best features to help you find freelancers include:

• Freelance profiles to help you choose
• Freelance screening
• Messaging capabilities
• RFP creator features

Pricing

You can get the best services at each price point. There are no hourly rates in this platform; rather, the pricing is done on a project basis. 

Most Fiverr gigs begin at $5. And there are also fees of 5.5% for each order. 

Finding the right platforms in 2023 after comparing

With the increasing importance of content marketing, as evidenced by studies from Content Marketing Institute and the University of Massachusetts Dartmouth Center for Marketing Research, finding the right tools is more crucial than ever [1][2].

There are many content marketing tools that you can choose to help take your digital marketing forward. By getting the best content marketing software, you reap great benefits and get traffic and a following on different platforms.

These platforms make things easier for digital marketers, businesses, bloggers, etc. But electing one can be difficult for some because of the many otpions.

The best content marketing software should meet the needs that you have. So after comparing the reviews above you should choose according to the specific features and benefits needed for your goals. 

[1] Content Marketing Institute. (2021). “B2B Content Marketing: Benchmarks, Budgets, and Trends Report” https://contentmarketinginstitute.com/wp-content/uploads/2020/10/2021_B2B_Research_Final.pdf

[2] University of Massachusetts Dartmouth Center for Marketing Research. (2021). “Social Media Adoption Soars as Higher-Ed Experiments and Reevaluates its Use of New Communications Tools” http://www.umassd.edu/cmr/studiesandresearch/social-media-adoption/