Lawyer search engine optimization for law firms is an ever-changing field and the firms that understand that and hire the right SEO experts or company will thrive.
Looking for a national or local lawyer or law firm SEO services by a proven law firm SEO expert?
The truth is that the law firms who rank and get results from their search engine marketing do something right: hire the right law firm SEO services company. A proven law firm search engine optimization expert can do wonders to your business growth.
In today’s world, every business needs to get new clients so as to expand and survive. This includes law firms too.
Even though there are many ways, you can try to apply to attract those new clients, it is important to appreciate that many people are using the internet today.
This means that being found in an organic search can generate a lot of traffic and business for your practice.
Attracting prospects is an important part of acquiring new clients. And this is why law firm SEO services like those provided by agencies like us are ever more important than before.
A good lawyer marketing company can provide law firm SEO services which would increase the business of attorneys and get them more clients.
People use the internet to search for different kinds of legal advice and services.
Most of the potential customers start looking for an attorney using available online resources such as review sites, infographics, directories, podcasts, youtube, social media, eBooks, and blog posts etc.
When you rank in the first pages of a search engine, then the client flow increases.
This is because most of those who search online only concentrate on the first page.
This has increased the importance of law firm SEO experts or companies who provide national or local search engine optimization services to lawyers and law firms.
These experts get the attorneys marketing websites and listings to appear on the first page thus increasing their exposure, websites traffic, potential client calls, and business revenues.
So, What is SEO?
SEO means search engine optimization. This means creating content and websites and then striving to rank them on the first pages of search engines such as Google and Bing etc.
The strategies used to get the content and website to rank are the main factors that drive a successful national or local SEO.
And there are hundreds of factors and strategies that can be used to achieve an SEO result.
There are different criteria created by search engines, which determine how relevant a page is to what the users are searching.
SEO has been proven as a technique that can work very well for a law firm. This is because prospects get to see you as they search and if you meet their needs, then they become clients. It should not be complicated.
The keywords may change, but the whole process is still basically the same at the end. The most important thing is to find the right law firm SEO expert with a proven national and/or local law firm SEO services that have gotten other attorneys results.
Why Internet Marketing & SEO for Law Firms?
You may be wondering why a law firm or attorney may need SEO and internet marketing and the help of a company providing national or local law firm SEO services.
The first thing you should appreciate is that the internet is everywhere and many people are using it today.
There are so many gadgets being used to access the internet, both mobile and desktop computers.
Having an internet marketing strategy makes it possible to get exposure and to pass very important messages to the right audience.
You will come through as an authority in your field in this way. Each strategy should be backed with good research and have quantifiable goals.
SEO is also very important as ranking in search engines matters a lot. This gets you the client’s attention and you are in a better position if you rank on the first page, especially, on the top five results.
Successful SEO and internet marketing campaigns can take your law firm practice to levels you may have only dreamt about.
And in other to get to this level you need to find yourself the right experienced attorney SEO expert company.
National vs. Local Law Firm SEO
When done correctly, SEO can be very effective when used in the correct manner of marketing.
For local lawyers, you will find that local law firm SEO makes more sense than national SEO.
When you localize search engine optimization, then the positive results tend to multiply very fast. This is due to the fact that most people like searching for local businesses or services.
Couple this with the fact that local results are usually based on data like address, your phone number, as well as the reviews written by the local customers.
If one searches for say personal injury lawyer and add a location like Los Angeles, then the search results will be narrowed down to the people who practice in your area if your practice is in LA.
So in general, law firms SEO services should focus your campaign locally because national SEO can be too general.
Even when you have different law firms within the country, it is always important to localize SEO. This will ensure that everyone in the different areas where you operate will actually get to see you.
With all of the above said, there are strategies that can be used by the law firm SEO company you hired where both a national and local SEO search words can be targeted at the same.
Typical SEO Services for Attorneys
Many SEO services can prove helpful for a law firm marketing campaign. It is important to think about them if you want to get as many leads as possible. A good company providing law firm SEO services should be able to these services:
- Attorney Content marketing/writing
It should not come as a surprise, content is what drives SEO. If you do not create great contents, then you will be surrounded by very many red flags and people will doubt how authentic you are.
Coming up with relevant and search engine optimized contents give the search engines a positive signal and this makes you have a better rank.
You should always aim at giving detailed and authentic information to get a positive rank.
Content is also very important in marketing. They say that content is king but content marketing and SEO is king.
Even though you need to rank for keywords, you need to make the content natural and authentic. If you get a lot of traffic but have a high bounce rate, then your conversion will be poor.
So a conversion based content is needed. This why a great content strategy for attorneys search engine marketing campaign is the first step to a great and successful SEO campaign.
So write for people and optimize naturally for the search engines.
Content is not just for your website but also includes posting on social media, directories, and other web portals.
- Law firm link building-both on-site and off-site
Link building is an important part of boosting success and authority within an SEO campaign.
Adding internal links to the most relevant pages is a great idea to help search engines crawl your website easier and build authority for those pages.
Most people focus so much on offsite linking building that they neglect their onsite link building.
Our SEO company is a national and local law firm search engine optimization experts who know the importance of onsite linking and the right strategies to use so your website won’t be penalized.
Off-site backlinks are also important. Ensure you use diverse domains for this. Ensure the backlinks are of high quality for them to serve their purpose.
When you use links, then you end up pulling more and more users, which is what drives traffic and ultimately, conversions.
- Conversion-based website design for lawyers
Your website is most likely the first place potential customers will land. This means that this is where they will get their first opinion about your practice. As such, it should be something that attracts them and motivates them.
The website design is very important. Make sure that you use navigation that is user-friendly and intuitive. There is nothing worse than being on a website that loads too slowly or one that is hard to navigate. Include pictures, videos, blogs, and contact information.
- Pay per click for law firms
If you want more clients and leads, then you should take time to test and then invest in pay per click.
For every dollar you spend on AdWords, you can expect an equal or greater return. It is important to make sure that your firm is the first thing that will be seen especially when some very specific legal terms are entered into the search box.
PPC can increase law firm leads when done correctly. PPC and SEO actually go hands in hands because good search engine optimized landing pages tend to do well during an adword campaign.
- Social media for attorneys
Social media is also important to a law firm. Creating a business profile and business pages can be an amazing way to create awareness. You can also use it to link back to your website or have people subscribe to your mailing list.
- Law firm blogging
Blogging is important for any business and this includes law firms. As mentioned earlier, content is important. Your site should be able to give more than just the services you offer.
You should have some educational tips too, that can be best delivered through blogs. It is your chance to show off your law mastery.
However, you should make sure that you hire the right online marketing agency with the right blogging strategies. The right keywords that people are searching for needs to be picked.
They shouldn’t just be blogging for your practice just to blog but focused on blog topics with the right keyword intent.
- Video marketing
Video marketing is becoming important today and that is why sites like YouTube are doing so well. People are watching more videos and when used well, it can be a great tool especially in your marketing strategy.
Visual content is a great way that a law firm can use to connect with clients to share information in an interactive and attractive way.
- Conversion optimization
It is important to optimize conversions too for a law firm. The main aim of marketing is to get more clients. That means having great content that enlightens the clients and potential clients.
The right call to action should also be included to give the visitors that friendly nudge in the right direction.
As you can see there are many SEO services for lawyers services and you can use all of them or some for your law firm search engine marketing (SEM)
Questions To Ask An SEM Expert Before Using Their Services
It is important to ask questions when you are searching for the best SEO marketing company for your law firm. You should ask:
- For a list of the current and/or past clients if any
- How the company plans to improve your ranking
- Whether they adhere to the guidelines set by the webmaster for search engines
- Whether they have ranked first-page in different search engines and for different keywords that matter(ranking for keywords that no one really searches for is a waste of time)
- Whether they have experience at improving the local searches
- Whether they will let you know if they change your site
- How you will communicate and what happens when you decide to end the contract
- Do their SEO campaigns generate calls? Ranking without generation solids is a waste of time
What’s Next? Contact Our National And Local Lawyer SEO Services Company For Your Your Search Marketing Needs Now! 888-514-6748
Does national or local SEO for attorneys work.? You bet it does.
This is especially true when the right law firm SEO expert(s) like us are retained to run the campaign.
Our law firm SEO services are first-class which includes content marketing, conversion based website designs, and lead generation that drive calls to lawyer practices.
We would handle all the technical details and support of your search engine marketing. And we work with both big and small businesses.
So far you have the top dollar budget, closing skills, and systems in place to handle the calls from the campaign then we can work with you.
Call us now to discuss how lawyer search engine optimization company can help you grow or keep growing your firm practice.
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Reviews for our expert attorney SEO services
My firm practices criminal defense law in the extremely competitive San Diego legal market. We get the “I will put you on the first page of google” sales call no less than 3 times per week. Our firm has personally hired and fired 6 “SEO specialists” in the past 6 years without ever making it higher than page 3.
When I met with Emmanuel his expertise was immediately obvious. He patiently walked myself and our partner group through his well thought out and nuanced theories about search engine optimization. I felt instantly confident in his abilities and sincere desire that we succeed.
THE RESULTS SPEAK FOR THEMSELVES:
Since hiring him at the end of March 2015 our call volume has tripled (3x!) Our website now appears on the first page of google in a number of the best search terns in our practice area. Servicing quality leads from qualified prospects now make up the majority of my day.
Emmanuel is also extremely conscientious about not only getting us on top but KEEPING us on top. He regularly calls and texts with incredible and effective suggestions that will further boost our rankings.
If you have gone through web guy after web guy with no results but you know that good SEO is the key to the next step in your business (and it is!) working with Emmanuel is exactly what the doctor ordered. This guy is the real deal!
Thanks Emmanuel!! You are worth your weight in gold.
Whats is onsite lawyer search engine marketing: An on-page law firm SEO refers to tactics used on a page to assist with that page ranking higher in the search engines.
Where do I put keywords on a page: When optimizing your law firm website you should use related keywords and distributed them naturally throughout your page sections.
How much does lawyer SEO cost: It depends on the company and what services you need. However, the range is normally $100 to 200 an hour. And most search engine companies for law firms charges on a monthly basis for their services.
Which law firm search engine tactic are popular: Link building and on page SEO.
What is an off-page SEO: A law firm on page search engine optimization is the things done outside of the website to get it to rank. The most popular offsite strategy is off-page link building.