If you are a big or small law firm and want to acquire more clients you will need good law firm marketing strategies.
A law firm marketing agency can provide these strategies and help you grow your practice by targeting the right client and make more people acquainted with the legal services you are providing.
It is just like any business which needs to be marketed for the growth and enhancement of the company. Similarly, a big or small law firm marketing services optimize your assets which in turn help you grow the traffic several-folds.
The right law firm marketing will use your law firm’s digital presence to maximum advantage to help grow your law practice.
A systematic and step by step innovative approach is taken by the right marketing agency to drive traffic to your law firm website or directly to your phone through offline marketing channels.
The main aim of lawyer marketing is to attract the clients, engage them in the law firm legal services and prompt them to take action like emailing or calling your firm.
It is very tough to run a legal practice successfully, an agency with the right marketing services and strategies allows the law firm to focus on legal domains while taking all the responsibility of marketing their services.
So What Is Marketing?
Marketing is a set of processes or strategies implemented by any company or firm as a part of advertising and sales of their products or services.
Marketing helps you analyze the type of potential clients that are suitable for your service or product, group these potential clients and pitch them your services or products.
It answers a simple question: “How, when and where our clients need the type of services or products we provide?”
Identifying customer needs and interests is a part of marketing, as these customers are directed towards the services provided by you.
Marketing is related to the product development, sales and advertising aspects of a business.
Marketing is needed by all firms including law firms and there are many marketing agencies like us who provide both big and small law firms marketing services for all types of attorney practices.
We use innovative law firm marketing strategies to get our clients to result in countrywide. We are experts in online marketing such as law firm SEO.
Side note, for more reading on marketing, check this out.
Offline Vs Online Marketing For Law Firms
Before hiring any company providing marketing services for your law firm it is necessary to understand their approach of marketing your firm.
Two major ways of marketing law firms are offline or traditional marketing and online or digital marketing.
Traditional/offline marketing is an advertising approach which uses different media sources.
These media can be any source except the Internet. Newspapers, radio and television broadcast, banners, pamphlets and more.
Digital/online marketing is the most trending marketing strategy uses the internet to advertise, promote and obtain the target audiences’ attention.
Various ways of online marketing include email campaigning, blogging, social media marketing, virtual and augmented reality and many more.
Why Internet Marketing For Big Or Small Law Firms?
Internet marketing is essential for big or small law firm marketing. It is an advertising trend that works. And you need it and the right marketing company to make it work for your practice.
The lawyer marketing agencies providing attorney internet marketing services can benefit your law firm in the following ways:
- Easily manage the reputation of your law firm
Users may come across your website when searching for any services they require. The first thing any user checks are the reviews and testimonials of your law firm. Good reviews and referrals increase the trust of your potential clients.
- Local SEO for your law firm
Nowadays people use google to search for nearby services they require. Having your firm on the internet makes it easy for regional people to search and contact you.
You can actually measure the direct and indirect impact of your online marketing strategy using some of the best data analytical marketing tools like AdWords and Google Analytics. These tools show you the number of clicks on your ads and visibility of your ad. You can also measure the effectiveness of a particular marketing strategy you have applied.
- Exposure in the long run
Online marketing is not a once done and finished approach rather it is a continuous strategy applied to reach a target audience if SEO is implemented properly.
- Targeting the exact audience
Online marketing can precisely target a specific audience. Social media platforms like Instagram, twitter, Facebook, and Google can display ads directly to the target audience and can measure how many people reached the ad. Ads can also be specifically set to run for a particular type of audience, in a particular region and time frame.
- Multiple ways and places to market your law firm.
There are several ways of displaying your law firm services ads online that can be seen by many people across the globe. Some of the ways of displaying your ad online are google ads, banners on third party websites, Gmail custom ads, etc.
- Webinars vs seminars
Organizing seminars for explaining your legal expertise is a good offline marketing strategy. But it takes lots of your time, efforts and money. Also, the target audience is local and limited. Webinars, i.e. seminars conducted online can be watched by anyone from any region and it would not cost you over your budget. A link to your video of the webinar can be generated and can be used repeatedly for marketing purpose.
National Vs Local Online Legal Marketing
Good marketing is how well and accurately you show your services to the target customers. Few things must be considered always while promoting your law firm locally or nationally.
Local marketing refers to marketing your legal firm in your locality.
Depending on the services you offer, you can set your budget of marketing to a particular region. In this case, there are chances of targeting more potential clients. The scope of advertisement increased to a wider audience is called national marketing.
The internet is the best source of national and local online marketing for your law firm.
Local marketing is generally for smaller legal firms. Local law firm marketing is usually more affordable compared to national marketing campaigns.
Typical Lawyer Internet Marketing Services
The agencies which are hired to provide marketing for your law firm can help by providing the following online attorney marketing services:
- Pay per click (PPC)
Text ads and banners are created for your legal firm. Creative ads are designed to attract more customers. These ads are placed on various websites and appear to users when they search for legal services. When these ads are clicked, then only you pay. Your monthly budget can be set and accordingly managed. Generation of leads in greater quantities happens with PPC methodology. Lawyers or marketing agencies can choose the best keywords and phrases that will generate more leads. The major benefit of PPC is instantaneous results, i.e. it boosts your site views immediately. So this service is for gaining fast and effective results.
Blogging or content marketing is another internet marketing service. Blog posts, ebooks, and videos explaining the legal services your firm provides is always a quality content that search engines love. Lawyers have tremendous knowledge on diverse topics and industries.
When any person comes across one of your written posts or video explaining a particular matter you will pose yourself as a leader in the competition. If your post benefits the reader, there are chances that he will visit your website and have a look at the services provided by you.
- Social media marketing
There is no other networking tool like social media. It helps lawyers connect with colleagues that introduce them to new leads. Potential and current clients can also easily interact with the lawyer. Lawyers can also use social media to showcase their expertise in the current legal affairs which will generate more leads.
- Web design
All the information on your website must be systematically arranged and easy to access. People should not get confused as it may lead to aborting your website and trying something else. In short, web design should improve the user experience. The main things a potential client looks for on law firm websites is contact information, academic publications, expertise, and their blogs. So using SEO leads can be attracted well and good web design keeps them on the site for a longer time.
- Link-building- onsite and offsite
It affects the page ranking in search engine results. More high-quality links pointing to your website, better the search engine rank. Writing good quality content will help you get backlinks for your site.
On-site linking is to link keywords on your site to other pages (like FAQ) of your site itself. It makes people be on your site for more time and thus becoming from potential customer to satisfied clients.
Offsite link building is referring to your site by other sites. This happens when your website has quality content and is worth referring to.
The Right Law Firm Marketing Strategies Need To Be Applied By Any Advertising Agency
In order for any law firm marketing campaign to work properly, the marketing strategies need to be solid. Many lawyer marketing agencies can provide any of the above attorney advertising services, however, only the best of the best know how to apply these services correctly.
Each lawyer marketing services has the correct strategies that it comes with. And if it is not done correctly then your campaign will be derailed and money wasted.
For example, in attorney SEO if one uses a blackhat SEO strategy then the search engines could penalize the website.
Another example is when marketers rank attorney websites but they are ranking the wrong keywords that no one is really searching for. So they will brag about how they can rank a website but their keyword is super easy words that are not driving any valuable traffic.
So it is essential that as a legal business owner that you hire the right marketing agency who knows the right law firm marketing strategies to use.
Big or small law firm marketing strategies is what separate the big boys marketers from the wannabes.
Questions To Ask Law Firm Marketing Company Before Hiring Them
Before hiring a marketing firm for providing law firm marketing services, you need to ask them the following questions:
- Which firms have you been helping do well online and for how long?
- What marketing services are you going to provide me?
- Which geographical regions will you cover for optimization?
- What are your search volume and targeted search terms?
- What will you charge for your service?
- What results should I expect from you?
Contact Our Lawyer Marketing Agency Today!
If your goal is to grow or keep growing your practice then the chances are that you need law firm marketing.
And you will need the right lawyer marketing strategies to make it work. Our internet marketing and search engine optimization company have many years of experience in providing both big and small law marketing services that work.
You should schedule your consultation with us today by calling 888-514-5748.