Web Speed Guides

Why Fast Website Speed Matter: 3 Important Reasons

Learn about the benefits of having a website with a fast speed.

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Understanding The Importance of Having a Fast Loading Website Leads To Online Success

Do you want to know why fast website speed matter?

Before learning about website speed issues such as what causes it to load slowly and the best techniques to fixing them, one should first understand the benefits of a fast loading website.

Short on time?

A fast loading website is important because of:

  • Users experience and conversion
  • Ranking high on Google and Bing
  • Savings on web hosting fees

Have more time? Enjoy the entire read.

Here Are Why Website Speed Matter

There are many reasons to having web pages with fast loading time.

Continue below for more details.

Here are the top three(3) reasons a fast website speed matter:

Reason 1: Improving User Experience/Conversion

The speed of your website is very important as it has a direct effect on its users experience and conversion such as calling, filling out a form, subscribing to services, etc.

Most users don’t have the patience to tolerate a slow loading website and as a result, will switch to another website speed thereby leading to higher conversion and lower bounce rate for that website.

When the popular auto review website Edmunds took their website loading time from nine seconds to 1.4 seconds, their revenue increased by 3% and page views-per-session went up to 17%.

Shopzilla dropped latency from 7 to 2 seconds, they increased their revenue by 12% and page views to their website jumped to 25% when they improved their site speed.

All of the above shows that fast loading time is extremely important for the conversion rate of a website.

Reason 2: Search Engine Ranking

A fast site speed also play some impact on that website’s Search Engine Optimization (SEO) performance.

It is actually a ranking factor confirmed by Google. Now, how much the impact is no one really knows. Most experts believe that it is not that much but still beneficial to keep your site loading time fast.

The reason why site speed is a ranking factor on Google, especially on mobile searches is that the site speed is a sign of a quality website with a good user experience.

The user will stay on a site for longer if the site is fast.

Also, the ranking on Google now favors mobile-friendly sites which means that you need to ensure that the site is fast on mobile phones.

The speed of your site has an impact on paid search and can affect your cost per click (CPC).

This is because Google finds your website’s landing page to a search term and examines your user experience and assigns a score to your website.

This score determines your CPC and your average position on the Search Engine Results Page (SERP).

Facebook too favors high-speed sites when it comes to showing ads on Facebook platform.

Reason 3: Saves You A lot of Money With Web Hosting

Contrary to popular belief, most websites, including medium businesses do not need expensive hosting plans.

If you optimize your website for speed and security properly there will be no need for so-called faster web hosting plans.

Well optimized web pages on a shared hosting plan with providers like BlueHost and WPEngine( WordPress sites) is enough for most websites.

To achieve this get ride of CPU guzzling garbages in your database such as:

  • Leftover tables from deleted plugins
  • Autoloading every _options tables
  • For those using CMS like WordPress, avoiding plugins that create a lot of tables on the database( we once used Clearfy – WordPress optimization plugin and disable ultimate tweaker by Webcraftic, and it created over 30 tables which all autoload. Even when the plugin was deleted, the tables were still left in the database)

So instead of always upgrading to the next hosting plans as a lot of web hosting companies will tell you to do when your website loads slowly and your CPU is high, optimize your database thoroughly.

And fix other issues causing it to be slow.


The challenge for some businesses is that this can takes time and requires expertise in website database and related performance optimization.

So hire a professional speed optimization expert who can manually optimize and remove junk from your database.


We hope that you enjoyed reading this short article of ours on why fast website speed matter.

There’re alot of benefits to having a website with a fast loading time.

If a business, blogger, etc, wants to enjoy all the benefits such as better conversion, ranking higher in search engines, and reducing web hosting cost, they should strive to keep their site fast.

Emmanuel Okeke

I write awesome tech guides such as SEO, WordPress speed, content strategies, digital marketing tools and growth that’s helpful to businesses.

What I write about is from my experience as a former Senior digital & content marketing consultant with a division(FindLaw) of Thomson Reuters and running my own digital publishing & marketing agency for years.

Most of what I write about I have also done some testing and extensive research on..[Read full bio]